Privacy Policy

We value the trust you place in Zomedica Inc. (“Zomedica”), and we want you to be aware of the safeguards we have in place to respect your privacy. The below policy tells you about the information we gather about you and how we use it. If you have any questions or concerns about our privacy policy, please contact us.
UPDATED September 1, 2022

Your acceptance of these terms

By using this website, you signify your acceptance of this privacy policy. Your continued use of the website following the posting of changes to this policy will be deemed your acceptance of those changes.

Types of personal information we may gather

Zomedica gathers certain information from you in order to provide superior service, communicate offers on merchandise and services which we believe will be of interest to you, customize our communications to you, administer our business, and improve your shopping experience. The following are examples of the personal information we gather from you.

  • Employment — when you apply for a job, you give us your name, email address, phone number, and address.
  • Requests for Information/Non-Purchases — There may be instances when you are not making a purchase and you give us your name, address, phone number, and/or email address, and where applicable, payment information, or when somebody else gives us your name, address, phone number and/or email address. Some situations when this may occur are when you ask a question, contact the Board or Investor Relations, register for a webinar, fill out a product information form, return or exchange merchandise, receive a gift from Zomedica or enter a contest or participate in a promotion or survey sponsored by Zomedica.
  • Purchases — When you place an order, you give us your name, address, phone number, and/or email address plus payment information.
  • Personal Shopping Account — If you create a Personal Shopping Account with us so that you may place orders more conveniently, you authorize us to store your name and shipping address(es) in a secure database.
  • Email updates — When you subscribe to receive Zomedica investor update email alerts or updates featuring exclusive offers (such as free shipping), product news, special discounts, contest announcements, and more, we require your email address. You can unsubscribe at any time by clicking on the “unsubscribe” link included in all emails sent by Zomedica.
  • Third-Party Vendors, including Google, use cookies to serve advertisements on this website and on other websites on the Internet. Google’s use of cookies enables it to serve advertisements to users based on your visit to this website and other websites on the Internet. You may use the Google Analytics opt-out Browser add-on to opt out of these advertisements online.

How we use personal information

We may use your personal information in the following ways:
  • To respond to your request for information including questions related to employment and directed to our investor relations or Board.
  • To communicate with you and to send you information by email, postal mail, telephone, text message, or other means about our products, services, contests, and promotions, unless you have directed us not to contact you with promotional communications.
  • To help us learn more about your shopping preferences.
  • To help us address problems with and improve our site design, products, and services.
  • To protect the security or integrity of our website and our business including to identify and authenticate you, protect against malicious or illegal activity, and to detect security incidents.
  • For administrative purposes.
  • For marketing, internal research, and development purposes.

Transfer of Personal Data Across National Borders

Please be aware that personal data we collect and process may be transferred and maintained outside of your state, province, country, or other jurisdiction, where the privacy laws may not be as protective as those in your location, including the United States. Zomedica has put procedures into place to protect your personal information as described further below.

Your Rights Regarding your Personal Information

Under your jurisdiction’s data protection law, you may exercise the following rights with respect to some or all of your personal data:
  • to request access to your personal data (including under GDPR Article 15);
  • to request that we rectify or erase your personal data (including under GDPR Articles 16 and 17);
  • to request that we restrict or block the processing of your personal data (including under GDPR Articles 18, 21 and 22);
  • to provide your personal directly to someone else (including under GDPR Article 20); and when we previously obtained your consent, to withdraw such consent (including under GDPR Article 21).

How you can opt-out of email and direct mail marketing

In order to exercise any of your rights, such as opting out of receiving promotional emails, please contact us. Along with respecting your privacy, Zomedica diligently strives to keep your personal information safe and secure. (Please see our Security Policy).

What are cookies?

“Cookies” are small data files that one of our servers sends to your computer via your Web browser when you connect with our website. Their primary function is to help us remember you by tracking your browsing sessions, which enables us to collect non-personally identifiable information (such as your IP address, browser type, domain name, etc.), and provide you with a more relevant shopping experience.

How we use cookies

Our website utilizes “cookies.” Cookies do not gather any of your personally identifiable information. Your web browser places cookies on your hard drive for record-keeping purposes and to track information about you. You may choose to set your web browser to refuse cookies or to alert you when cookies are being sent. Please note that by disabling cookies, you may lose access to some parts of this website. In addition, cookies allow us to provide you with a more personalized shopping experience and enable you to fully interact with and complete your transaction on our website.
We use cookies to help process your order through our website and to provide you with a personalized shopping experience. To place an order and complete your transaction on this website, you must have “cookies” enabled on your Web browser. If you don’t want to enable cookies but would like to place an order, please contact us. You must also have cookies turned on in order to create a personal account on this website and to access that online account.
In addition, we use cookies to provide you with advertisements and promotions across various other websites from Zomedica based on your web browsing behavior and to similarly allow other entities, in which you may be interested, to provide you with their advertisements and promotions across various other websites. For example, we may contract with other companies who use cookies or other online tools such as pixel tags to measure the performance of a marketing effort on our behalf. Our advertising partner will make the data we provide anonymous.
If you have any concerns about leaving cookies on your computer for extended periods, you can delete them using your browser preferences or privacy menus.

Security

It is our intent to protect against the loss, misuse, or alteration of information that we have collected from you. We use a variety of current technologies and processes for the protection of our customer data. Specifically, this website is protected with TLS (“Transport Layer Security”). The security of the information you provide regarding your purchase is very important to us. Unfortunately, however, no data transmission over the Internet can be guaranteed to be one hundred percent (100%) secure. Once we receive your transmission, we have appropriate security measures in place within our physical facilities to protect against the loss, misuse, or alteration of the personal information you have provided to us.
We urge you to keep your password for our websites in a safe place and not divulge it to anyone. Also, remember to sign off your account and close your browser window when you have finished your visit to any of our websites. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place such as a library or Internet cafe.

How Long Will your Personal Information be Retained?

We will retain your personal data for as long as we maintain a relationship with you or for as long as we provide a product to you or to your customers. We may retain personal data as long as reasonably necessary for a legitimate business purpose or for legal purposes.

Children’s Privacy

Our websites are general-audience websites and are not directed to anyone under the age of sixteen (“Children”). We do not seek to solicit information from Children. If Children submit information to us and we know that the individuals submitting the information are indeed Children, we will delete the information as soon as we discover it, we will not use the information for any purpose and we will not disclose the information to third parties. We urge parents and guardians to participate in their Children’s online activities and use parental control or Web filtering technology to supervise Children’s access to the Internet.

Policy Changes

From time to time, we may use customer information for unanticipated uses not previously disclosed in our privacy notice. If our information practices change, we will post these changes on our website. We encourage you to review our privacy policy periodically. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.